# How to sell on Daraz: seller account, fees and payouts

URL: https://which.pk/business/guides/how-to-sell-on-daraz/
Author: Hassam Imtiaz
Updated: 8 Oct 2026

## Summary

To sell on Daraz you need FBR tax registration, then a Seller Center account, which Daraz says has no listing fee. Daraz takes a commission on each order that depends on the category. In a June 2026 list it runs from 2% for laptops to 20% for watches and jewellery. On top, FBR withholding under section 153(2A) takes 1% of online-paid orders and 2% of cash-on-delivery orders for filers, double for non-filers.

## Key facts

- Listing fee: None
- Commission: By category
- Tax withheld: 1% online, 2% COD
- Must have: FBR registration

To sell on Daraz, get registered with FBR first, then open a free account on **Daraz Seller Center** and list your products. Daraz says there is **no listing fee**. It takes a **commission on each order** that depends on the category, and FBR withholds **1%** of online-paid orders and **2%** of cash-on-delivery orders before you get paid.

**Tax withheld on a Rs 10,000 order (filer):** Rs 100 online, Rs 200 COD (Section 153(2A), FBR rate card updated to 30 June 2026. Non-filers pay double.)

## What do I need to open a Daraz seller account?

- **FBR registration.** Since 1 July 2025, online marketplaces and couriers may not serve sellers who are not registered with FBR. You need an NTN (National Tax Number): see [how to get an NTN](/business/guides/how-to-get-ntn/).
- **KYC details.** Seller Center asks for KYC documents: your CNIC, tax registration, business papers if you have a business, and bank account details.
- **A bank account** in your name, because Daraz pays order money straight into your account.

Being on the ATL (Active Taxpayer List) halves the tax withheld from every order. See [how to become a filer](/business/guides/how-to-become-filer/).

## How do I create a Daraz seller account, step by step?

1. Get your NTN from FBR if you don't have one.
2. Go to **sellercenter.daraz.pk** and sign up, or download the Daraz Seller Center app. Daraz's sell page also says you can SMS "Daraz" space your name to **7575**.
3. Fill in your KYC details: CNIC, tax registration, business papers if any, and bank account.
4. Once your account is live, log in to Seller Center, open **Products** and click **Add Products**.
5. Enter the product details and description, then click **Submit**.
6. Check your category's commission in **Daraz University > Marketplace Commission Structure**, inside your seller account, before you set a price.

## What fees does Daraz charge sellers?

Daraz says there is **no listing fee**, and nothing on its public sell page mentions a monthly fee. Daraz takes a percentage commission from the payment for each order, and the rate depends on the category. It publishes the full list only inside Seller Center.

We couldn't open that list ourselves. A 318-page Daraz commission list marked "effective from 1 June 2026" is posted by RetailEasePos, a third party. It shows these rates:

| Category | Old rate | Rate from 1 Jun 2026 |
|---|---|---|
| Watches, sunglasses, jewellery | 18% | 20% |
| Fashion (men, women) | 17% | 18.5% |
| Bags and travel | 15% | 17% |
| Kitchen & dining | 13.3% | 14.8% |
| Health & beauty | 12.9% | 14.44% |
| Mobile accessories | 12.9% | 12.9% |
| Toys & games | 8.6% | 9.55% |
| Groceries | 3.4% | 4.44% |
| Mobiles (phones) | 2.5% | 3% |
| Laptops | 2% | 2% |

Many categories rose by 1 to 2 percentage points in that list. Treat it as a guide and confirm your exact sub-category in Seller Center.

**Fees we couldn't confirm:** Blogs and calculators also quote a per-order payment fee (1.25% or 2.25%) and a 6% Free Shipping Max fee. None of these appear on a Daraz page we could open, and the blogs disagree, so we left them out of the sums above. Check your Seller Center statement.

## What tax does Daraz deduct from my payments?

Two FBR rules apply to every Daraz order since the Finance Act 2025.

**Income tax, section 153(2A).** It is withheld before the money reaches you, at these rates (FBR rate card updated to 30 June 2026):

| How the buyer paid | On the ATL | Not on the ATL |
|---|---|---|
| Online (card, wallet, bank) | 1% of gross amount | 2% |
| Cash on delivery | 2% | 4% |

FBR treats this as a final tax on that e-commerce income.

**Sales tax.** FBR's sales tax circular of 2 August 2025 says that when you sell on a marketplace and the buyer pays online, the marketplace's bank withholds the tax. For cash on delivery, the courier withholds, and that can be Daraz itself if it delivers for you. For cottage industry and retailers other than tier-1, that withheld tax is the final sales tax. Everyone else adjusts it in their normal sales tax return (see [what an STRN is](/business/guides/what-is-strn/)).

Daraz also has to file monthly statements to FBR with what it paid each seller and the tax due.

## When does Daraz pay sellers?

Daraz's sell page says order payments go straight into your account, but it doesn't give a schedule. In April 2021 Daraz announced it had cut its payment cycle from **14 days to 7 days** across its South Asian markets. We couldn't confirm the current cycle for Pakistan; your Seller Center finance section shows it.

## Can I sell on Daraz without investment?

There is no listing fee, so opening the shop costs nothing. You still need stock or a supplier, and the commission and tax come out of each sale. Daraz also runs a separate affiliate program, linked from its sell page, for people who want to promote products without selling them.

More guides: [Daraz vs Shopify vs your own website](/business/guides/daraz-vs-shopify-vs-own-website/), [Shopify payment gateways in Pakistan](/business/guides/shopify-pakistan-payment-gateways/), [E-commerce & IT Export](/business/ecommerce-it-export/).

## Questions people ask

### Does Daraz charge a monthly or listing fee?

Daraz says there is no listing fee. It takes a commission from each order instead, and the rate depends on the product's category.

### Do I need an NTN to sell on Daraz?

Yes. Since 1 July 2025, online marketplaces and couriers may not serve sellers who are not registered with FBR.

### What tax is deducted from Daraz sales?

Under section 153(2A), 1% of the gross amount on orders paid online and 2% on cash-on-delivery orders if you are on the Active Taxpayer List. If you are not, it is 2% and 4%.

### Where can I see Daraz commission rates?

Daraz publishes them inside your seller account, under Daraz University, in the section called Marketplace Commission Structure.

### Can I sell on Daraz without investment?

Opening the shop has no listing fee. You still need stock to sell, and the commission and tax come out of each sale.

## Sources

- [Start Selling on Daraz](https://www.daraz.pk/sell/), Daraz (accessed 8 Oct 2026)
- [Daraz Seller Center sign up](https://sellercenter.daraz.pk/apps/register/index), Daraz (accessed 8 Oct 2026)
- [Withholding Income Tax Rate Card (updated to 30 June 2026)](https://download1.fbr.gov.pk/Docs/202681113864992WithholdingTaxRatesCard2027.pdf), FBR (accessed 8 Oct 2026)
- [Circular No. 02 of 2025-26 (Sales Tax and Federal Excise)](https://download1.fbr.gov.pk/Docs/202584118361586CircularNO02of2025-26SalesTax%26FederalExcise.pdf), FBR (accessed 8 Oct 2026)
- [Online marketplaces and couriers barred from serving unregistered sellers](https://profit.pakistantoday.com.pk/2025/09/03/online-marketplaces-and-couriers-barred-from-serving-unregistered-sellers), Profit (accessed 8 Oct 2026)
- [FBR issues new rules for e-commerce seller registration, tax on digital transactions](https://profit.pakistantoday.com.pk/2025/08/05/fbr-issues-new-rules-for-e-commerce-seller-registration-tax-on-digital-transactions/), Profit (accessed 8 Oct 2026)
- [Daraz commission list effective 1 June 2026 (third-party copy)](https://retaileasepos.com/blog/wp-content/uploads/2026/06/Daraz-New-Updated-Commission-List-effective-from-01-June-2026.pdf), RetailEasePos (accessed 8 Oct 2026)
- [Daraz announces 2021 seller promises: faster pay outs](https://www.acnnewswire.com/press-release/english/66081/daraz-announces-2021-seller-promises:-faster-pay-outs-and-accelerated-business-growth-for-local-entrepreneurs), Daraz via ACN Newswire (accessed 8 Oct 2026)
- [Best online marketplaces in South Asia](https://www.worldfirst.com/sasia/blog/online-sellers/best-online-marketplaces-south-asia/), WorldFirst (accessed 8 Oct 2026)